What each tool means for your team
See how every product below fits into a loan officer's day, from first application to closing.
LOS
Lead to closing, one pipeline
Every loan moves through the same stages — lead, application, active loan, closing — with nothing re-entered along the way.
Built for a team, not a solo officer
Loans can be shared, mentored or reassigned inside the same file, with a full history of who touched what.
Real-time multi-user awareness
See updates the moment a teammate makes them, instead of refreshing to find out.
Full-text search across every file
Find a loan by borrower, address or note in seconds, not by digging through folders.
Luna
Registration to funding, one flow
Registration, processing, underwriting, clear-to-close, closing and funding all live in the same system.
Built for direct lending
Handles loans Loan Factory funds directly, not only the ones it brokers out.
MISMO import, no re-entry
Upload the MISMO 3.4 file and the loan starts in Luna from there.
Same identity, same rules
Runs on the same login and user accounts as every other product — nothing separate to manage.
CRM
Every lead in one place
All leads, newest first, with a To-do tab for what needs attention today.
One thread, not four apps
Chat, text, email and calls with a borrower sit on the same page.
Nothing slips
Log a call, set the next follow-up, and leave a note in a few seconds.
Invite to apply
Send the link that turns a conversation into an application in the pipeline.
Call Center
First call wins the lead
A purchased lead reaches every licensed officer at once; whoever calls first owns it.
To Dial keeps the day in order
The follow-ups that matter most stay on top until they're acknowledged.
Quotes go out automatically
Email and text quotes send the moment the borrower answers.
Performance by aggregator
Managers see call volume, contact rate and conversion for every lead source.
LFIQ
Property data on demand
Look up ownership, liens and estimated value (AVM) for any address without leaving the app.
Bulk reports, AI-parsed
Import and export reports at scale instead of handling them one at a time.
Email marketing built in
Send and track campaigns without a separate marketing tool.
Scales with your team
Usage-based plans grow with how much data your team actually pulls.
MOSO Pricing
One scenario, every lender
Compare pricing across Loan Factory's wholesale lenders without opening separate rate sheets.
The system loan officers already know
The same pricing engine the team has relied on for years, still running every day.
Rates side by side
See what each lender offers for the same scenario, ranked and ready to compare.
Part of the same workflow
Pricing stays connected to the rest of the file, not a separate tool to log into.
Marketplace
See who's live right now
LiveUp shows every open lender desk and the AE on duty.
Lender Finder AI
Describe the deal; AI ranks lenders by guideline fit, with why.
Confirm with the right AE
Availability, response rate and live schedule are visible before you reach out.
Answers in the app
Scenario replies come back in the Marketplace, not an email thread.
LMS
Get licensed, in the system
NMLS exam prep and required training live in the same platform as everything else.
Progress tracked automatically
Courses, completions and certifications are recorded without manual paperwork.
Built for growing teams
Onboard new loan officers with a structured path instead of ad hoc training.
One place to brush up
Come back anytime to review a course or renew a certification.
Account
One login, every product
Sign in once and move between the LOS, CRM, pricing and the rest without re-authenticating.
Your security, in one place
Manage password, two-factor and active sessions from a single screen.
See what's connected
A clear list of every app and service tied to your account.
Centralized, not duplicated
Profile and security settings live in one place instead of being copied across apps.
See the ecosystem at work on your own files
Every product here is built in-house and already connected — no separate setup, no integration to manage.